Twitter influences product consideration, discovery and purchases.
Twitter is a key part of the way people make purchase decisions. Fifty-five percent of our users like to discuss gift ideas on Twitter. Books and electronics were the top two categories that Twitter users said they are likely to purchase this holiday season.
Two-thirds of respondents told us that they learned about new products on the platform. And this influence directly affects purchase decisions: 64% of people who responded to the survey said they have bought a product because of something they saw on Twitter. Over 57% of Twitter users reported they would “often” or “sometimes” make a purchase from their mobile phone.